The bullet points under each job are where your resume is won or lost. Most people fill them with dull lists of duties. Strong candidates use them to show impact. Here is how to write bullets that actually land.
Duties versus achievements A duty describes what you were supposed to do. An achievement describes what you accomplished. Compare: - Weak: "Responsible for managing social media accounts." - Strong: "Grew Instagram following from 2,000 to 15,000 in eight months through a weekly content plan."
The second tells a recruiter you can produce results, not just occupy a seat.
A simple formula Write each bullet as: action verb + what you did + result or scale. - Start with a strong verb: led, built, cut, launched, increased, streamlined. - Add specifics: what, for whom, how much. - End with the impact, ideally a number.
Example: "Redesigned the onboarding flow, reducing new-user drop-off by 22 percent."
Quantify whenever you can Numbers give your claims weight and catch the eye. Percentages, dollar amounts, time saved, team size, and volume all work. If you do not have an exact figure, a reasonable estimate ("about 50 customers a week") still beats a vague statement. Quantified bullets are remembered; generic ones are skimmed.
Trim the filler Cut phrases like "responsible for," "duties included," and "helped with." They add words and remove power. Start with the verb instead. Keep each bullet to one or two lines so the page stays scannable.
Before and after - Before: "Worked on improving customer service." - After: "Resolved customer issues 40 percent faster by building a shared FAQ and response library."
Rewrite every bullet on your resume this way, leading with a verb and ending with a result, and your experience will read as a record of impact rather than a list of chores.